We Consume, Therefore We Are?
I consume, you consume, he, she or it consumes. Whether we’re buying a coffee, a bacon sandwich or a new iPad, we are consumers of goods and services every single day. Indeed, as you read this, you are...
View ArticleBig, Small, Local, Artisan… Why We Need to Kick the Food and Farming Label Habit
Let’s think about marketing labels. The coffee I’m currently drinking is a new premium blend with fruity notes and hints of lemongrass, the tasting notes so extensive that I was tempted to swill it...
View ArticleMutton Dressed as Lamb? “British” is a Regional Descriptor, not a Brand Name.
Celebrity chefs, farmers markets and media publications continually tell us that we should buy British food. In contrast to the 1990s yuppie ideal of airfreighted Icelandic strawberries in January,...
View ArticleWhich Came First? The Chicken Or The Emotive Egg Exposé?
The award for the most emotive news story of today must surely go to the Guardian for its latest “comment is free” (i.e. op-ed) article on egg production.The article is rife with the usual motifs...
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